Writing a press release for a new book is essential for promoting it and seeking a huge audience’s attention. A well-crafted press release can create a buzz, leading to media coverage and increasing the sale of your book. Thus, on this page, we shall see the stepwise procedure of how to write a press release for a book. 

A press release content is a valuable marketing tool to promote your book and gain media attention. This concise and compelling document provides journalists and media outlets with essential information about your book, encouraging them to write about it and share the story with their audience. Let us see the practical steps for writing a press release for a newly launched book.

1. Start with a Strong Headline

The headline section of the press release should be attention-grabbing and concise, summarising the essence of your book. Make it intriguing to incite the interest of potential readers and journalists alike.

2. Write an Engaging Subheadline

The subheadline should provide additional context or a hook to persuade the reader to continue reading. It’s an opportunity to expand on the headline and create intrigue about the content of your book.

3. Craft a Compelling Introduction Paragraph

In the opening paragraph, present the most critical information about your book, including its title, genre, release date, your motivation behind writing the book and a brief overview of the storyline. It helps set the tone for the rest of the press release.

4. Provide Essential Book Details

In the subsequent paragraphs, elaborate on the book’s unique features, themes, and target audience. Include information about the author, their background, and what inspired the book’s creation. Share any notable achievements or awards, if applicable.

5.  Include Author Information and Bio

The next part is to add the details of the author. You can share a brief bio about the author, their credentials, expertise, qualifications, relevant experiences, etc. All these details add credibility to the book’s release, and people get to know the person behind the work. 

6.  Add Relevant Quotes

Try to incorporate any notable quotes or individuals that endorse the book or praise the content of the book, and emphasise the importance of having that book in your collection. Reinforce the value of the book.

7. Provide Contact Information

This section is often not given importance or skipped by chance, but don’t do that, as it is a golden opportunity for you to gain more attraction. Include contact details for media inquiries, such as an email address and phone number or office address, so journalists can easily reach out for further information, schedule an interview, or book signing events. 

8.  Close with a Strong Conclusion

In the last section, summarise the key points of the press release and reiterate why the book is worth buying and reading. Encourage journalists or book reviewers to offer their reviews and share the same if they are willing for the same. 

You can add three hash signs (###). This symbol signifies the end of the press release. After this sign, you can add any additional details, such as links, attachments, etc. 

9. Proofread and Edit Thoroughly

Proofreading is a must before submitting your press release. You must check for grammar errors, spelling mistakes, any numerical errors in dates or times (am, pm), formatting errors, etc. Ensure the content is clear, crisp, concise and engaging.  


Crafting an effective press release for your book is vital to your marketing strategy. A well-written press release can capture the interest of journalists and potential readers, ultimately helping your book gain the attention it deserves. Follow these steps to create a compelling press release that showcases your book, increases its visibility in the media and builds higher wealth with higher sales. 

Email Template for New Book Press Release Submission

Subject of the mail: Press Release Submission for New Book: [Book Title]

Dear team or name (if you know) [Press Release Company’s Name],

I hope this email finds you well. 

Greetings of the season! 

I hope you are having a nice day!

I am writing to submit a press release for my upcoming book, “[Book Title].” As an author, I am excited to share the news about my latest literary work, and your esteemed platform is the perfect place to help me spread the word to a broader audience.

Here are the details for the press release:

Key Highlights:

Author Bio: 

Provide a brief biography about yourself, including your writing background and accomplishments.

Contact Information: 


High-resolution Book Cover Image: Attach the book cover image to this email

Press Release Document: Attach the press release document in a compatible format, such as PDF or Word (Or as required by the press release company). 

I hope that the content and message of my book align with your readership’s interests and values, and I am excited to work with your team to promote this project. If you need additional information or have any queries, please do not hesitate to reach me at [Your Email Address] or [Your Phone Number].

I kindly request that you consider my submission for publication on your platform. Your expertise and reach in the industry would greatly help me share this literary endeavor with a broader audience. I am confident that we can generate significant interest in “[Book Title].”

Thank you for your time and consideration. I look forward to hearing from you and working with your company to promote my new book. 


Your Name

Your Author Website, if applicable

Your Social Media Links, if applicable

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