A press release is a brief, written announcement sent to journalists and media outlets to share news about your business. It is a great way to generate publicity for your new business and reach a wider audience. It plays a vital role in generating publicity and reaching the masses at once.

With a press release you can share the essential details of your business such as products, service, mission and vision with your potential consumers or other stakeholders. A compelling piece of press release can have a significant impact on the success of your business. Thus, we shall help you outline how to write a press release for a new business in this guide. 

1. Understand the Purpose of Your Press Release

Clarifying your purpose is very important to writing a new business’s press release. Clearly define the purpose of your press release. Are you starting a new business? Does it sell a tangible product, offer services, or have you achieved a milestone in your existing business, expanding it, etc.? This information will help you create a better structure for your press release. 

2. Identify your target audience

Determine the audience you want to reach with your press release. Tailor your message to appeal to journalists, potential customers, investors, or industry influencers. Customise the tone and content to match your target audience’s interests, needs and requirements.

3. Drafting a Catchy Headline

The headline is the first thing readers notice, thus ensuring that it is attention-grabbing and has accurate information. The headline part of your content must be clear and concise and convey the point engagingly. Make use of emotional words to hook the audience/readers. It should summarise the main point regarding your new business in fewer words. 

4. Write a Compelling Lead Paragraph

The initial paragraph of the press release should have the brief overview. It should cover the basic information about the message you want to convey, such as who, what, where, when, why and how. Describe it to encourage the readers to continue reading till the end. 

5. Provide Detailed Information

In the following paragraph of the body of your content, mention the key points such as what your business has to offer, is it a product, service, tell about your vision and mission. Further, explain the USP of your business, why they chose you over other competitors in the market, or describe in detail what makes you unique from them. You can also add why and how your business will benefit your target audience. 

6. Incorporate Multimedia Elements

As we all know, attractive multimedia content will enhance your press release in the world of pictures and selfies. Visuals are more likely to grab attention than only text. Try to make your press release attractive and worth sharing via some links, infographics, etc. 

7. Include The Contact Details

This is the most crucial section of any press release. Remember to add the contact details at the end of your press release. It must include the name, title, phone number, email, and any link to the form(s). This information must be accessible and accurate so anyone can reach you for further inquiries. 

8. Follow AP Style and Formatting

While writing the press release, you must adhere to the Associated Press (AP) style guide. If you need to make any changes or formatting, do that in accordance with the AP style guide. Ensure the content is free from grammar error, fonts are professional and consistency is maintained throughout for enhancing the readability and professionalism. 

9. Proofread and Edit

Before finalising, you must read it twice, proofread it, check for any grammar errors clarity, and ensure that your message is clear. Also check for any typo, inconsistencies which may diminish the impact on the reader. 

10. Distribute Your Press Release

Once you finish checking and find it perfect, you must choose the appropriate press release agency to make it available for your target audience. You may choose the online press release distribution services and share them via your website updates page or social media handles. You can also contact journalists, bloggers and influencers directly if they are available for your business niche.  


Writing a creative and effective press release for a new business requires careful planning, and a deep understanding of the target audience. By following the above steps and adhering to the standard practices designed for the press release, you can enhance your online visibility, reach a mass audience and convey your new endeavour to the world. 

Email template for new business press release submission

Subject: Press Release Submission for New Business Launch

Dear [Press Release Company’s Name],

I hope this message finds you well. My name is [Your Name], and I am writing to submit a press release for our exciting new business launch. We believe that our business venture holds great promise and could be of significant interest to your readers and subscribers.

The attached press release provides comprehensive information about our new business, highlighting key points such as our mission, vision, unique selling points, and products or services. We have attached the press release document to this email for your review.

We are confident that our new business will contribute positively to the industry, and a publication through your esteemed platform will help us reach a wider audience and generate interest among potential customers, investors, and partners.

Please let us know if your platform has additional requirements or guidelines for press release submissions. We are happy to comply with any specific formatting or content requirements.

Furthermore, we would greatly appreciate it if you could confirm the receipt of this email and the attached press release document. Once again, thank you for considering our submission.

Should you have any questions, require further detail, or wish to discuss this any further, please feel free to reach me at [Your Email Address] or [Your Phone Number].

Thanks for your consideration. We await your response and hope to see our press release featured on your platform.

Best Regards,

Your Name

Your designation 

Your Contact Information

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