A well-crafted press release is a vital tool in the marketing segment. It enables you to announce a new product, event or any other update to the world. It is the best way to tell journalists, bloggers and the public about your new product, why it is so unique and what’s so exciting about it. This stepwise guide will explain how to write a press release for a new product effectively.
Step 1: Define the objective and target audience
The first step of your press release is to clear your objective, whether you want to bring awareness to the product, drive sales, announce the product launch, etc. Identify your target audience; include potential customers, industry experts, influencers in that niche, journalists and bloggers, etc.
Step 2: Write a strong headline and subheadline:
The headline of your press release must be attention-seeking. It should describe the name, brand or slogan of your product. The subheadline or the following line should offer additional context and USPs of the product. It should compel the readers to read the entire content, including the keywords as your industry for better SEO in the future.
Step 3: Write an engaging introduction paragraph:
The beginning paragraph of your press release must include the essence of your product and state why it is relevant. In other words, it must consist of who, what, when, where and why of the product launch or announcement to establish a clear context for the readers.
Step 4: Provide detailed information in the following paragraph:
In the next paragraph, mention the specifics of your product. You can also include the features, benefits, USPs, etc. You can add facts and figures testimonials to increase the product’s credibility. Add how this product can address their problems or fulfil their need.
Step 5: Incorporate Quotes and Testimonials:
After the product details, add key figures like the CEO and product manager and express their enthusiasm behind the invention of that product or its significance. Further, you can also add testimonials from satisfied customers or industry experts, their review or thoughts about the product which may add value in your product.
Step 6: Add Visuals, infographics:
Visuals and infographics are the best way to grab the audience’s instant attention; thus, ensure you incorporate them. It helps in understanding the aesthetics of the product and its utility and can also help in understanding the usage of the product in practical life.
Step 7: Include the contact information and CTAs:
Include your company’s contact information or any responsible person who can handle the media inquiries. You can also add contact details for product purchases, dealerships, franchises, etc. Remember to add the concerned person’s phone number and email ID with their full name. Additionally, you can add the CAT (call-to-action) button, such as “learn more about the product”, “buy it here”, “get the discount coupon”, “get the free sample”, etc.
Step 8: Use an Appropriate Boilerplate:
Lastly, you can conclude the press release with a boilerplate that briefly explains your company, its mission and vision, and its expertise level in that industry. These details make readers familiar with your company, and they begin to trust your company.
Step 9: Edit and proofread:
When you are done adding all your details, kindly check the press release for any mistakes. Ensure it is free from grammar errors, punctuation or any typos, and it adheres to the style guide. You may ask a professional or expert to help you proofread to capture any overlooked tiny mistakes.
Step 10: Distribute and promote your product:
Distribute your press release via appropriate channels, using wire services, email campaigns, and social media. Engage with the influencers or journalists to maximise the reach of your product. You may also select the online press release service for global exposure.
Drafting an effective press release which delivers its intentions requires careful planning, a compelling storytelling art, and a right and strategic distribution approach. With the above guidelines you will be able to create a press release that accurately communicates your thoughts and increases the value of your product to the world.
Email Template for presss release of event
Subject of the mail – Press Release Submission for [Your Event Name]
Dear [Press Release Company’s Name] Team,
I hope this email finds you well. I am writing to submit a press release for an upcoming event that will significantly interest your readers and the wider public. We are excited about the opportunity to share this news with your audience, and we kindly request your assistance in publishing our press release.
- Your Event Name
- Event Date
- Event Time
- Event Location
About the Event:
[Provide a brief overview of the event, including its purpose, significance, and any noteworthy details that make it newsworthy. Highlight the value it offers to the community or your target audience.]
Key Points to Highlight:
- Key point 1
- Key point 2
- Key point 3
- Include any other important information relevant to your event.
For further information, interviews, or inquiries, please contact:
[Your Phone Number]
We have attached the press release document to this email for your convenience.
The reach and credibility of [Press Release Company’s Name] will significantly benefit the promotion of our event, and we look forward to the opportunity to collaborate. Do not hesitate to contact us if you require additional information, quotes, or photographs to accompany the release.
We request that the press release be published on [desired publication date] or as soon as feasible. Please notify us once it is live so we can promote it through our channels.
I appreciate your consideration. We are confident that this event will be of significant interest to your readers, and we appreciate your support in helping us spread the word.
[Your Organization/Company Name]
[Your Contact Information]